Aston International announced that the company has renamed itself to Archipelago International. This new corporate legal entity will serve as the group’s umbrella organization and be the name of the hotel management company behind all of its existing and upcoming hotels and resorts.
Archipelago International explained that the name “Aston” is in reality the name of the group’s hero brand and as such is no longer suitable as a name for a management company with 9 booming hotel brands. While the Aston label continues to grow other brands such as the select service favehotels and the new 4 star lifestyle Alana Hotels, which is due to open its first Indonesian Hotel in Seminyak, Bali in February this year, are now representing more than 50 % of the Archipelago groups future hotel portfolio.
Archipelago International is Indonesia’s largest hotel management company with a presence in Indonesia, the Philippines and Malaysia and an underlying portfolio of more than 140 hotels, resorts and residences out of which 60 are operational and more than 80 are in various stages of development due to open within the coming two years.
Archipelago International managed hotels range from select service to five star hotels and luxury villas and operates under the hotel brands: Grand Aston, Aston, Aston City, Crimson, Quest, favehotels, NEO, Alana and Kamuela.
“With Archipelago, we have the intention of creating a platform that allows each brand to showcase and highlight its individual hotels and enables different personalities to shine. From our select service favehotels to the 5 star Grand Astons and luxurious Kamuela Villas our aim is for each hotel brand to be recognized as best in class and to exceed guest’s expectations in accommodation, amenities and personal attention” said Norbert Vas, Vice President Sales & Marketing, Archipelago International.
About Archipelago International
Archipelago International (formerly known as Aston International) is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 60 hotels and 12 000 rooms and a development pipeline exceeding 80 properties in Indonesia, the Philippines and Malaysia.
Archipelago managed Hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, favehotels, NEO and Kamuela ranging from ultra luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.
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